There's something really trite about pop acts putting out titles that are the same as some massively popular current cultural trend. Take for example Cover Drive's horrible single Twilight, a track that rocketed to the top of the British charts due to the fact young girls were reminded of their favourite vampiric brand.
Now comes a young London artist that goes by the name of Delilah (not her real name) whose new single Shades of Grey seems one numerical prefix short of targeting a lucrative market that consists of bored young mums who like to read about the absurd kinky happenings between a horny academic and a priapic businessman.
That kind of thinking may be cynical, though perhaps not too far from the truth, as methinks the marketing guys at Warner Music are hoping the popularity of a certain book may translate in decent music sales for the aforementioned single. Saying that, Shades of Grey is actually a very good pop song. What its music video lacks in ambition is made up for in a well produced and nicely sung track that is radio-friendly to the hilt, but in no way irksome.
Delilah describes her music as being "strong, dark, melodic, soulful pop." That's actually a pretty accurate description because, in the hands of any number of other young female vocalists, such a song could have turned out to be extremely pedestrian, which this one in no way is.