A few years ago we learnt that 10% of all the photographs ever taken by humanity were captured within the course of twelve months. That means a tenth of all images existing in photography’s 215 year history came into being during recent months.
The need to self-celebrate and narcissistically capture personal triviality is obviously concerning many, especially celebrities who find it increasingly harder to compete with a system where people flock from fad to fad, taking little time to genuinely value precious moments. In Matthew Frost’s two-minute short Aspirational, Hollywood star Kirsten Dunst is accosted by a couple of Gen Yers who seize the opportunity to rampantly take selfies of themselves, as if posing with an inhuman object. “Do you want to talk or anything?” beseeches Dunst, “I mean, you can ask me a question, or are you curious about anything?” But the point is to shine a light on the transient attention span of modern times, and hopefully shame ourselves into recognition.
This Matthew Frost fella has a particular knack for roping in celebrities to make funny and succinct vignettes, bemoaning the attention deficit hyperactivity disorder plaguing us. That said, the shorts work best when those famous people participating are willing to make fun of themselves, too.