“THEY’RE HEADED FOR THE BIG TIME,” scream Metro. “[Tuff Love] GRAB C86 FUZZ POP BY THE SCRUFF OF THE NECK AND GIVE IT A DAMN GOOD RUFFING (sic) UP,” yell The Guardian.
Hype, hype, hype and more hype. The British music press is the world’s greatest at over-inflating the importance of bands they want you to like. This often means that when other countries take notice they ultimately feel underwhelmed, most often it's the American music media that start taking pot shots at our ability to take something pretty routine and present it as revolutionary. Likewise, no other press has the terrifying knack for building up things only to destroy them like the UK media does.
In the case of Scotland’s Tuff Love, one believes that Julie Eisenstein (guitar, vocals) and Suse Bear’s (bass, vocals) handy tribute to American alternative lo-fi guitar music may prove attractive to the international market, especially to the country which developed and then largely abandoned this sort of thing.
It’d be grand if Tuff Love became massive. One can never have enough white girls’ with guitar bands around, and we so desperately need a paradigm shift when it comes to pop music.